In the search results, the Title meta tag looks like this – the brand name, separator, and LinkedIn: Let’s see how this meta tag is displayed and by what template it is pulled up.

We can set it ourselves on our website, but we can’t do that on LinkedIn. The title of a web page is the most important page ranking factor in the search network. The key rules for LinkedIn SEO: organic search page optimization Title meta tag As we can see, LinkedIn has a separate directory where collections of pages with the specified services are stored, and they are also indexed in organic search. That is why it is important to mark all categories of work that you can provide in the “Services” section. The result of a search for services will be a service category page on LinkedIn. That is why it is important to optimize the company page well and follow all the recommendations given in the article How to optimize a LinkedIn profile for lead generation. The result of a company search will be the business page of that company. That is why it is important to fill in your profile well and indicate all the groups and activities in which you participate. The result of the search for a specialist in a particular field will be the page of the category or field of activity. To “seo” your LinkedIn profile, follow these recommendations.

LinkedIn pages perfectly answer each of the listed requests. In the search engine, the user types in a request, which may consist of a brand name (when someone is looking specifically for your company on the Internet), a name of a job or occupation (this is how recruiters usually look for potential candidates), a name of a service (this is how potential customers search). In the beginning, there was a word… a keyword. How can you optimize a company page or profile page for SEO in order to be indexed? And what needs to be done to promote your LinkedIn page to the top of the SERP (search engine results page) for a given keyword? We answer this in detail in our article. Most companies or individuals are interested in their LinkedIn page being easily accessible through the search and showing up among the top positions. Any LinkedIn page can be opened for indexing, so you can get it using an organic search on Google, Bing, Yandex, Yahoo, and other search engines.

Google search linkedin profile