Over 650 singers participated along with the largest pipe organ in the world- the Wanamaker Organ. Knight foundation put an awe inspiring twist on the corporate flash mob scene with a singing performance in October of 2010 at a Macy’s in Philadelphia. This “Random Acts of Culture” event funded by the John S. The Opera Company of Philadelphia, “Hallelujah!” Capturing such a unique moment of unsuspecting guests being welcomed home warmed the hearts of millions and made for an exceptional ad campaign. The three-minute dance routine incorporated more than 300 performers which sang and danced to surprised travelers. The T-Mobile Welcome BackĪnother successful corporate flash mob organized by T-Mobile in 2010 was held at Heathrow airport in London.

This particular ad went on to win British Television’s TV Ad of the Year award. Police ended up corralling people out and even made a couple arrests. It became so popular that another group orchestrated a mimicry of the event one month later which ended up shutting down the station due to overcrowding. In 2009 the company launched an aid campaign with a flash mob in London’s Liverpool Street Station. With over 41 million views on YouTube, this definitely makes the list. Here’s a look at the top 5 corporate flash mobs in history. At Betties and Belles, we help our corporate clients to book a corporate flash mob, just give us a call at 27, let us choreograph your corporate flash mob and make an impact for your brand.

While others haven’t been as successful, there have been some that hit the mark. Companies like Nike, Ford, and Oscar Mayer have all used them to get in on the fun. Corporate flash mobs have notoriously used flash mobs as a marketing strategy to connect with consumers, introduce new products and associate positive energy with their brand. Flash mobs continue to be a growing trend to entertain the general public, to commemorate a special occasion and even surprise employees at company events.

Flashmob beyonce single ladies